We started a grass-fed beef protein bar company to inspire people to live healthier lives more in harmony with nature. 

We started Wild Horizon because we believe in high quality nutrition.

We started Wild Horizon because we wanted to create a high protein, high energy food that was portable.

We started Wild Horizon because we think there can be a better protein bar.

We started Wild Horizon because we believe in a mission that extends beyond those reasons.

Our mission is to inspire people to live healthier lives, in greater harmony with nature.

It Also Started As a Personal Need

Ethan came up with the concept of a grass-fed, pasture-raised beef protein bar based on the ancient superfood of pemmican. This was something he learned about while preparing for his solo 60-mile Patagonia trek as part of his personal misogi. He prepared the original pemmican bars for the trip and ended up eating only that the entire time (7 pounds of it!) and felt great–tons of energy for long days of hiking, with no crash. (Read the full “How it Started” story here).

However, if you fall into the category of people that want to live healthier lives...

Ethan, a 22-year military veteran serving 16 tours as an Army Ranger and Special Forces soldier, needed to be in top physical condition because his job demanded it. Ethan has countless tales of his time serving our country, with hundreds of missions that required the upmost skill, endurance and strength. Even after retirement, fitness is a top priority in his life. 

So naturally, as believers that physical fitness is a cornerstone of life, we believe in the value of high quality nutrition. While we cook most of our meals–lots of meat, simple carbs, mostly organic fruits and vegetables and the occasional burger or sweets (we’re human after all)–we still find ourselves traveling, post-workout, on a plane, busy working or just not in the mood to cook. In these scenarios, packaged food is a lifesaver. But it’s no secret that most packaged food isn’t so good for us!

We Believe Packaged Food Can Be Better

We believe that packaged food can be made with simple, natural ingredients. We believe that most packaged food is made with ingredients that aren’t so great–too many chemical based ingredients, additives and added sugars, food dyes and artificial or “natural” flavors, and we wanted to provide a quality alternative to the norm.

We believe that animal-based protein is the best protein source because of its bioavailability, protein density, nutritional value beyond protein in essential vitamins and minerals, and benefit to the environment, when utilizing the best quality beef (grass-fed, grass-finished and pasture raised).

We believe that people wanted a protein bar that was made with grass-fed, pasture-raised beef, instead of the majority of protein bars made with plant proteins or whey. Most of the protein bars on the market are made with plant proteins including pea, soy, rice and wheat. The rest, which technically are animal-based protein bars, are made with whey protein which is a byproduct of cheese that comes from the milk of cows, not their meat.

So like many of you, we question “why you can't find a protein bar made with real, grass-fed beef?” In fact, this question is leading us down a path that we believe will change the future of portable nutrition.

We Want to Build a Great Company

From the very beginning, Wild Horizon will:

• Provide truly nourishing food using only simple, natural ingredients

• Support regenerative agriculture and sustainable farming practices

• Make high-quality, grass-fed, pasture-raised beef protein accessible in a convenient form

• Honor traditional food wisdom while meeting modern nutritional needs

We’ll see you, on the Horizon.

– Ethan